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Lesson No. 2: SEO social indicators

Posted: January 17, 2013  |  by admin  |    |  4 Comments »

Social indicators, such a Facebook Likes and Twitter Retweets, can help improve the search engine position for your site. Google and Bing stated that they use these indicators to help them judge the quality of a website and to assist in the measurement of the popularity of a particular article or website.

The more attention that your website attracts on sites like Facebook, Twitter, Google+1, and other social media websites, the more benefit you will gain in your SEO. The very essence from a technical SEO perspective is that sharing helps your search engine rankings – the more you’re shared, the more you’re viewed as popular and relevant by search engines and therefore the more ranking you’ll get. It can also improve branding and reputation while driving traffic directly to the site. It can develop community around your site and it can encourage greater engagement from your visitors and potential leads.

So, a social media campaign can prove beneficial to SEO as well as to social media engagement but what exactly do search engines consider when judging a site’s social media engagement.

How many friends have you got? How many times in the last year have you asked for a “share”, “like”, “retweet”, “follow” or did you ask at all?

Social sites (like Facebook, Twitter, Google+) encourage users to connect with each other. Search engines then consider how many connections and friends that you have on these sites in order to rank your website. Subscriptions and Follows are a good indication of whether your readers like the content of your website. Many social media platforms track this type of information for its members that produce content and in turn certain search engines have access to certain social media platforms and use this information within their search engine rankings to place your ranking.

Social indicators are used by search engines to calculate amount of authority that your website has and also the authority that you, as an author, have. The theory is that the greater your authority, then the greater your chance of performing well in search engines. Authority is an important factor in search rankings and major part of an SEO campaign is spent increasing the authority of a website.

So the conclusion is: Always ensure that you share great quality content and that your conversation and information are genuine and unique.



  1. Natasa says:

    so true

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  3. plugglulp says:

    Even if the content in your articles is based around the same topic, keep each title or heading interesting, you should make the names and titles unique and interesting. The first couple words in your title are what makes a reader interested.

    You can make this happen by creating a robots. txt file and placing it into the root directory of your site. This prevents the search engines from gaining access to certain files on your site.

    If you choose to make use of link directories to direct links to your website, verify the legitimacy of the directories you use by checking to see if its sites are useful and interesting. Many directories are design flaws or old sites.Always take the time to research any business you affiliate yourself with.

    Try to include a transcript for videos or audio content on your site.

    Websites that effectively utilize search engine results rarely employ image links. Image links only provide the URL address for the linked file to be indexed by the search engines effectively.

    A site map which has your keywords.Site maps are excellent navigational tools as well as helpful for both search engine optimization.

    All inbound and internal links should incorporate keywords in the text. This can help search engines rank your site content is relevant to your targeted keywords. You should make sure that your website and proofread for consistency regularly.

    If you use a shared server, you need to make sure that a banned site doesn’t share the same proxy. If you unknowingly share a proxy with spammers and/or banned sites, it will have a negative impact on your search engine ratings, thereby decreasing the traffic to your site.

    Don’t just make pages that have nothing but links on them. Blend them into the other content on your page.Link pages will not appreciated by search engines.

    Coding is an important aspect to consider when you want to bring people to your website. For example, a site that relies heavily upon JavaScript must be coded efficiently, search engine spiders cannot index it.

    Do not place any copied content on your page, your website will be penalized with a lower rank.

    A key to search engine results is to include a site map for your website. Search engine spiders will be able to access your content much easier with a site map of your site. A large site might need more than one site map. A good rule to go by is to show only 100 links on any given site map.

    You can make this happen by making a robot. txt file that goes into the root directory. This will prevent the search engine from being able to gain access to particular files that are on your site.

    Your website’s server needs to be configured so that it is case-sensitive with regards to URLs.

    There are tons of internet marketing businesses out there who charge exorbitant prices for sloppy work. Research former clients of these companies and read testimonials about what other people have to say about their testimonials; then evaluate these companies based on these reviews. This can help you a lot of money and headache.

    You should implement web analytics before you begin your SEO program. This software can help you to identify which methods are effective and which should be adjusted.

    Blogging increases your presence in search engines. This can also increase your site.

    Relevant RSS feeds should always be included on your website. RSS feed updates are regularly updated count as new content. You can create your own feed where you post information about related topics, if you cannot find one that fits your site. Make sure that you motivate people subscribe to your RSS feed as well.

    You want every section of your website different from another. Your titles should be varied and distinctive. These are very important for search engine optimization purposes.

    Ask a non-profit to link to your affiliate.Search engines respond favorably to sites differently and rank them higher because they are considered reputable sources of information. Provide high-quality information that will entice reliable websites to feature links to your site. Create unique content that reputable organizations will benefit from.

    This style simply means increasing the number of times your article flow. As search engines work partly by locating keywords and evaluating their density, you will find your rankings improving.

    If you don’t monitor your standings then you will not know if your efforts are paying off. You can use either Alexa or Google toolbar to determine your site’s rank.

    Once you have decided on the keywords or key phrases that are most relevant to your website, be sure that some land in your titles too. The first impression of your site is generated by the title, so make it relevant and interesting. This will cause your site to be clicked on because it best fits what the search results.

    There are many different ways to improve results you get from search engine. You will obtain high ranked results if your website is easy to use. The increased performance will make your readers happier as well.

    You get free publicity that will help bring visitors with this service. Always take advantage of free venues for your publicity.

    The SEO tips in this article can help your website achieve the rank that you want right now; however, these tips may not be as useful tomorrow. Search engines constantly change the way they rank websites. You should keep a close and constant eye on your site and where it ranks in search results.

  4. Dewey says:

    This website was… how do I say it? Relevant!! Finally I’ve found something that helped me. Thanks a lot!

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